“Make new,” rather than “make better,” is our direction for house building.
Our priority is to create a brand-new philosophy and framework for home building, instead of trying to upgrade or renew. Our Modelia Brut bland, that has won the Good Design Award every time it was released, is a good example of our business philosophy.
Dressed in exposed concrete, Modelia Brut might seem no different from Court Modelia. Significant differences, however, exist in terms of economy and ecology, which are one reason for the Award. The concept of economy and ecology is now common, yet when we were planning Modelia Brut, it was not yet a mainstream philosophy.
We suggest a smart ecological lifestyle that is comfortable for people and planet-friendly, in short, coexistence of people’s lifestyles with the natural environment. Although many still think living ecologically means a tough, difficult lifestyle, in reality it is not. We define an ecological lifestyle as making social contributions while living normally, and want to let everyone know that these are refined aesthetics demanded by the age we live in.
Here, we propose Modelia Brut, which embodies our philosophy “KOMURA STYLE for ECOLOGY”. The many awards it has won in the past demonstrate that this new value proposal has grown up into a new movement that is half a step ahead of the times.
2012, won the Good Design Award